Our story
Built on family. Built to last.
Three generations of craftsmanship, integrity, and a passion for the Southwest.
Where it all began
Efrain Ruiz started laying the foundation for this business at just 15 years old. With nothing but hard work, determination, and a deep sense of pride in his craft, he built something that would outlast any wall he ever plastered — a reputation.
Through every project, Efrain carried the same values: show up, do the work right, and treat people with respect. Those values earned him lasting relationships with homeowners and contractors across the Valley, and word spread the way it always does in this business — one satisfied customer at a time.
Today, Efrain's sons Gerardo and Efrain Jr. stand beside him as part owners, carrying those same values into every estimate, every crew, and every finished wall. What started as one man's trade has grown into a family legacy — and we're just getting started.
Years of experience
Serving the Phoenix metro with pride since the late 1980s
What we stand for
Family values & integrity
We treat every home like it's our own. Honest pricing, straight talk, and work we're proud to put our name on.
35+ years of experience
Decades of hands-on work across the Phoenix metro — from new construction to historic repairs, we've seen it all.
A desire to build a legacy
This isn't just a job for us. It's a craft passed down and a name we're building for the next generation.
The Ruiz family
Efrain Ruiz
Founder
Started plastering at 15 and never stopped. Efrain's hands-on approach and uncompromising standards set the tone for everything we do.
Efrain Ruiz Jr.
Part Owner
Grew up watching his father perfect the craft. Efrain Jr. brings the same dedication to every project and helps lead the business forward.
Gerardo Ruiz
Part Owner
Gerardo keeps operations running smoothly and ensures every crew delivers the quality the Ruiz name is known for.
Ready to work with a family you can trust?
Get a free estimate from the Ruiz family today.
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